Meta cannot target a user’s sexual orientation in its personalized ads — even if they are video lucah shemale malaysiaopenly queer and make public statements about the subject, the European Union’s highest court ruled Friday.
The case was brought from longtime Meta antagonist Max Schrems, as Wiredreports. The Austrian activist, whose separate privacy case recently led to a $1.3 billion fine against the company, claimed in this case that Meta broke EU privacy laws by pulling data on his sexual orientation via website visits, app logins, and other sources outside of Facebook, using all that data to target him with LGBTQ-specific ads.
Meta denies it engages in this practice. The company says it considers information on sexual orientation sensitive, and doesn’t indiscriminately include it in its advertising efforts.
When Schrems first took his claim to court, an Austrian judge ruled Meta has a right to target Schrems with ads related to his sexual orientation since he previously discussed being gay during a public panel discussion. But the judge also sent Schrems' case up to the EU legal system for its ruling.
Now the Court of Justice of the European Union has disagreed with the Austrian court, saying public statements aren’t a green light for tech companies like Meta to target sensitive ads to users.
The EU court also backed up Schrems’ assertion that Meta just doesn't pull data from users’ activity on their social media services, but also considers their behavior elsewhere on the internet.
Even if Meta can detect that a user is queer from their online or offline activities, the court said, they cannot take that information and use it to target them with personalized advertising.
In a statement, Meta said it takes privacy very seriously. The company added that it offers settings for users to control how information about them is used.
Schrems' lawyer, Katharina Raabe-Stuppnig, said the court’s ruling will increase limits and controls on Meta’s data-gathering.
"Meta has basically been building a huge data pool on users for 20 years now, and it is growing every day," Raabe-Stuppnig said in a statement, according to ABC News. "However, EU law requires 'data minimisation' ... following this ruling, only a small part of Meta’s data pool will be allowed to be used for advertising — even when users consent to ads."
Schrems' claims may seem like small potatoes. But there are enormous safety risks for LGBTQ+ people online if they are outed by targeted ads, especially in countries where homosexuality and bisexuality is illegal, and transgender people are already targeted for violence.
There may be money to be made by tech companies from deducing someone’s sexual orientation — since that individual may be more prone to buy certain goods and services — companies cannot put people’s lives and livelihoods at risk for that financial advantage, at least in the EU.
Topics LGBTQ Social Good
JAHSSC to Debut ‘A Flicker in Eternity’ in Torrance
Best Apple AirPods 4 deal: Save $10 at Best Buy
Creator Naomi Hearts shares her go
Best coffee maker deal: Take $100 off the Keurig K
Unexpectedly 'Earnest'
Jimmy WB73 mattress vacuum deal: $100 off
LA Clippers vs. San Antonio Spurs 2025 livestream: Watch NBA online
AI is helping creators go 'global from Day 1'
G2 return to winning ways against MIBR in Malta
Jenny Hoyos shares the secret to turning YouTube views into a business
Cold Tofu's Last Summer Show
Wikipedia introduces a daily quiz game for Android users
VidCon 2025: Creators share their mistakes and lessons learned
How to make a hook in a TikTok video
Santa Barbara Obon Making a Comeback
Minnesota Timberwolves vs. Phoenix Suns 2025 livestream: Watch NBA online
Sacramento Kings vs. Philadelphia 76ers 2025 livestream: Watch NBA online
Denon Soundbar deal: Save $64, or 26% at Amazon
IEM Dallas playoff bracket set as FaZe eliminate Cloud9
19 best 'Hot Ones' episodes to binge
Xpeng asks suppliers to step up production on strong demand for budget EV · TechNodeChina’s Zeekr unveils first family SUV, taking on Tesla · TechNodeFans of Black Myth: Wukong surprise Luckin Coffee amid rush buying · TechNodeTesla China to introduce redesigned Model Y crossovers, including a sevenJapan gives $2.4 billion in incentives to Toyota and more for battery making · TechNodeJupiter designed the solar system. Here's what the planet was like as a child.Apple smart glasses could come as soon as 2026Melania Trump welcomes you into the AI audiobook era with new memoirMemorial Day power station deal: Save 55% on the DJI Power 1000China calls on the Netherlands to uphold market principles amid new Dutch export controls on chip 'Devotion' and the real horrors of censorship in China and beyond AirPod dropped on train tracks rescued with clever DIY device Snow cannons could stabilize the melting West Antarctic ice shelves Chromecast vs. Fire TV Stick vs. Roku Stick: Which should you buy on Prime Day? 'The Lion King' is a dutiful recreation of a beloved classic: Review This 'peace bench' is meant to physically bring people together to converse Tana Mongeau is more self aware than you think Facebook Libra slammed by Congress in hearing Taika Waititi will write and direct 'Thor 4' How to spot fake 'deals' on Amazon Prime Day (and every other day)
0.2952s , 9868.953125 kb
Copyright © 2025 Powered by 【video lucah shemale malaysia】Meta can’t use LGBTQ identity to target ads, EU court rules,Feature Flash
