One of the world's goriest and sex videos put on webmost lucrative film franchises returns this October, along with a provocative marketing campaign: a blood drive.
To promote the upcoming release of the eighth film in the Sawhorror franchise, Jigsaw,Lionsgate is running an actual blood drive, popping up in 25 cities across the U.S., starting with New York on Oct. 5.
Original image has been replaced. Credit: Mashable SEE ALSO: Someone managed to find some humor in this super frightening scene from ‘It’ Lionsgate rolled out the campaign online, dubbed "All Types Welcome," on Sunday, according to The New York Times. The slogan is a reaction against the FDA's controversial blood donation rules, one of which prohibits men from donating if they've had sex with another man within the last 12 months. These donor referral rules, which the FDA claims as HIV-preventative, have been slammed as discriminatory toward gay and bisexual men.
So, Lionsgate, led by chief brand officer Tim Palen, aims to lobby against the FDA, attempting to raise awareness of and ditch discriminatory barriers to donation.
The "All Types Welcome" drive features posters with eight different "nurses" including transgender model and club queen Amanda Lepore, veteran NYC party promoter Susanne Bartsc, albino model Shaun Ross, South Sudanese model Nyakim Gatwech, Rotten Tomatoessenior editor Grae Drake, "glam gore" model Mykie, and fitness star Dan Rockwell.
Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable It's not the first blood drive attached to a Saw movie; Lionsgate has been running blood drives since the first film in 2004, each with a different theme.
Original image has been replaced. Credit: Mashable "The Sawblood drive has been a tradition since the first Sawmovie became a record-breaking franchise in 2004," says the film website. "Past campaigns have showcased vintage nurses as the blood drive ambassadors. Public support has been overwhelming, leading to incredible participation and real lives saved."
Original image has been replaced. Credit: Mashable 
Original image has been replaced. Credit: Mashable Lionsgate's "All Types Welcome" blood drive kicks off in New York on Oct. 5. If you give blood, you'll nab a ticket to see the movie when it's out Oct. 27 in the U.S. and globally released over the following days. Plus, you'll be contributing to Hollywood's attempt to take on the FDA. Could it work?
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