In Running Point's second episode,video lucah aiman tino Isla Gordon (Kate Hudson) faces a major problem. She's just been named president of the Los Angeles Waves basketball team, taking over for her brother Cam (Justin Theroux) while he's in rehab. But the revelation of Cam's drug misuse has led the Waves' biggest sponsor, the conservative (and fictional) Snoozepedic Beds, to drop their support.
SEE ALSO: 'Running Point' review: Mindy Kaling's latest combines 'Ted Lasso,' 'Succession,' and basketballNow, it's up to Isla to secure a new sponsor. And by the episode's end, she's turned to a very real company to get the job done: Sephora.
The way Isla sees it, having Sephora as the Waves' primary sponsor will be a nice break from the "typical dude bro brands" that usually back men's professional basketball teams. Plus, she points out that it's a solid marketing tactic for the Waves' female audience.
"Our analysis shows that women make up one-third of all basketball viewers," Isla tells the Sephora CMO. "That means, on any given night, say we have six million people watching a game, that's two women who all want to have glassy skin and a tight eyebrow game. And they're gonna see your logo every night. You have the ability to tap into a market that's never been touched!"
The Sephora deal ends up going through in Running Point, resulting in some initially misogynistic reactions from some of the Waves players. But Running Pointisn't the only place where Sephora has thrown its weight behind professional basketball. In real life, the makeup brand serves as the official beauty partner of Unrivaled, a professional women's three-on-three league that kicked off its inaugural season on Jan. 17, 2025. Unrivaled features big-name players like co-founders Napheesa Collier and Breanna Stewart, as well as Angel Reese, Sabrina Ionescu, and more.
On top of running ads during games and having on-court signage, Sephora equips Unrivaled's glam room. Plus, their logo is featured prominently on the referees' uniforms, earning them the nickname of "Sephora refs" on social media.
The basketball and Sephora crossover doesn't end there! On Jan. 9, 2025, Sephora Canada also announced that it would the first founding partner of the Toronto Tempo, Canada's first WNBA team, which begins play in the 2026 season. Sephora's presence in both the WNBA and Unrivaled is proof of brands seeing the monetary potential in women's basketball, especially following the WNBA's record-setting 2024 season. (Further proof lies in Unrivaled's extensive list of sponsorships, which includes big names like Samsung Galaxy, State Farm, and Sprite.)
Running Point was shot in 2024, well before any of these deals were announced, meaning it basically predicted the future — just for the wrong league! But maybe seeing one of the show's plotlines play out in real-time in women's sports could encourage co-creators Mindy Kaling, Elaine Ko, Ike Barinholtz, and David Stassen to incorporate a storyline about women's basketball in future Running Pointseasons.
Running Point is now streaming on Netflix. Unrivaled airs on TNT and TruTV and streams on B/R Sports on Max.
Toshi Seeger, Wife of Pete Seeger, Dies at 91
Joe Biden pens angry open letter to Mark Zuckerberg over fake news
'Da 5 Bloods' review: A perfect movie for the moment we're in
'Time' magazine cover spotlights black people who died because of systemic racism
Ebina Named Winner of 'America's Got Talent'
12 excellent podcasts with black hosts for pop culture, politics, or history fans
Netflix adds Black Lives Matter category
Amber Ruffin from 'Late Night' recounts her experiences with the police
Professor Returns to Teaching After Attack, Gains Support of Community Organizations
Sarah Cooper debuts her new Trump vs. the bathroom TikTok on Fallon
Dance to Benefit Social Hall Project at Gardena Buddhist Church
Slack announces permanent work
Let's talk about the dogs in 'The Last of Us Part II'
19 podcasts to listen to during Pride and all year
Grateful Crane Tells Story of Bronzeville in ‘J
Feminine design is the next frontier of gender
Facebook releases tips for group mods on how to be more inclusive
Working from home but miss office noises? This site helps you focus.
MSI ClawLaunch: Where to buy the MSI Claw
Growing up with the Atari 2600, my first gaming crush
NYT Strands hints, answers for April 8Best robot vacuum deal: Get the Shark Matrix Plus 2You Know You Want ItChess in KievRoborock S8 MaxV Ultra: Get $800 off at AmazonNintendo Switch 2 gameNYT Strands hints, answers for April 8Wordle today: The answer and hints for April 8, 2025Best home security deal: Save 50% on the Blink Mini 2Sweet, Sweet Existentialism Best Frank's RedHot Sauce deal: 53% off at Amazon Chicago Bulls vs. Detroit Pistons 2025 livestream: Watch NBA online Tesla profits dropped by 70 percent last quarter Best smartwatch deal: Get a refurbished Apple Watch Ultra for $399.99 at Woot NYT mini crossword answers for January 31, 2025 Scotland vs. Italy 2025 livestream: Watch Six Nations for free NYT Strands hints, answers for January 30 NYT Connections Sports Edition hints and answers for February 1: Tips to solve Connections #131 Jesse Eisenberg used ChatGPT to understand his anxiety over ordering a bagel Best travel deal: Book flights for as low as $49 each way with JetBlue
0.1562s , 9869.2109375 kb
Copyright © 2025 Powered by 【video lucah aiman tino】'Running Point's Sephora plotline is already a reality in women's basketball,Feature Flash
